The online world – and particularly social media – have revolutionized the Real Estate business. The study The Real Estate Industry and Social Media Use confirms that 84% of real estate professionals have used social media to increase sales and build a name for their business. Facebook is a big player in this field, with 79% of professionals using pages and posts to reach out to customers, while YouTube and a video strategy are proving to be beneficial when connecting with community. Through social media, real estate professionals can monitor and manage a brand reputation, building customer loyalty and a…
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