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Social Media for Real Estate Professionals

The online world – and particularly social media – have revolutionized the Real Estate business. The study The Real Estate Industry and Social Media Use confirms that 84% of real estate professionals have used social media to increase sales and build a name for their business. Facebook is a big player in this field, with 79% of professionals using pages and posts to reach out to customers, while YouTube and a video strategy are proving to be beneficial when connecting with community. Through social media, real estate professionals can monitor and manage a brand reputation, building customer loyalty and a…

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Online Listings to Sell Land or Lots: Five Tips to Help Spur a Successful Sale

Did you know that 90% of real estate buyers are now searching online for properties? Clearly, online listings should be a critical part of your strategy when you want to sell lots and land. And when an online listing is the first impression (and possibly only) that greets potential lot and land buyers, an engaging listing can be the difference between a property that languishes and a property that moves. Here are our top tips to help you successfully sell land or lots online by creating an effective property listing. Photos. Creative, Strategic, Smart Photos. You’ve heard it, you know it: photos…

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